Fiinovation is committed towards conservation of the natural resources from the last eight years. This year, understanding the need of promoting water conservation, rainwater harvesting and plantation, Fiinovation through its CSR-CSO Partnership practice assisted Uflex and Aroh Foundation in implementation of CSR initiatives in the national capital region. The project will be carried out for the next three years where the capacity of the local communities will be build to conserve and optimize the natural resource base.
The project is being funded by Uflex which is one of the largest flexible packaging company in India. Aroh Foundation is engaged in implementation of the project and have been chosen for the same after thorough scrutiny of credibility and previous experience of similar projects.
The Uflex project is being implemented in two villages of Gautam Budhha Nagar and is estimated to benefit more than 400 farmers. The project will involve construction of in-situ and ex-situ rainwater harvesting structures to address the water scarcity concerns of the people. Aroh Foundation is known for their work in the social development and environment restoration and will help the farmers build field bunds and farm ponds to arrest rain water. The project will also include organic and inorganic mulching to protect the degrading top soil and plantation drive.
Other aspect of the project is the horticulture production which shall be grown in the community and individually owned land. The specific activities will be beneficial for the livestock also due to availability of fodder all year round in the implementation area. The farmers will also benefit from the plants bearing fruits.
Fiinovation expects that the project will increase the ground water levels due to increased percolation and therefore, there will be better availability of water for domestic and agricultural use. There are plans for implementation of similar water conservation projects across India, especially the drought hit regions. Today, such initiatives are not only beneficial for the farmers but has become a necessity. It is inspiring to see corporations such as Uflex investing their CSR funds towards environment conservation and sustainable development.
Let us hope that through the water conservation projects, India will be able to resolve the water crisis in future. Fiinovation urge corporations to focus on partnerships for implementation of similar CSR initiatives.